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Selling on Instagram


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The secret weapon for small businesses.

Instagram has evolved from a place to post selfies, travel pics, and what you ate for dinner to a platform that people are using to make money. The latest trend is for small businesses that don’t have websites to sell their goods via the social media channel.

For instance, if you run a small business and you want to sell your products online but you don’t have the money, or any knowledge of building websites, things can get a little tricky. However, as long as you have a smartphone, a data connection, WhatsApp, and an Instagram account, you have all the working parts required to create a basic online store.

Your customers can view your products on Instagram and you can arrange pick-up, delivery, and even returns through WhatsApp. The beauty of all of this is there’s no need to pay for 3rd party software or install anything – simply list your WhatsApp number on your Instagram profile along with instructions on each post and customers will get in touch.

With that in mind, we’ve compiled a list of our favorite small business in the UAE who are already putting this business model to good use…


The Muncherie offers a range of Dubai born guiltless pleasures including raw Cacao and Cinnamon Coconut Chips and Cheese and Onion Kale Chips.

Khameer and Dough
This homegrown Emirati Bakeshop offers a cosmopolitan take on traditional Khameer recipes that taste really good.

Chika Chika
From pretzels to peanut bites, Chika Chika believes happiness is homemade.

Perfect for Ramadan Gatherings ❤️ #ChikaChikaJars

A photo posted by Chika Chika (@_chikachika_) on

The It Studio
Whether you’re in need of a summer dress or a new duvet for the guest room, The It Studio is the place to find extraordinary items through playful and fresh concepts.

Moni’s Healthy Choices
Enjoy, natural, wholesome and pure treats with no added sugar, artificial flavors or colors thanks to Moni.


The Biscuiteer
Offering deliciously tasty yet healthy biscuits, The Biscuiteer ensure you can eat without fear.


A photo posted by Biscuiteer (@the.biscuiteer) on


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