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This is a makeup line has an extensive and impressive range of shades.
Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, has launched her global makeup brand, Fenty Beauty. Beauty industry’s most anticipated launch, Fenty Beauty was created by Rihanna with a vision that’s always ahead of the game – Fenty Beauty redefines the rules with light-as-air formulas that love to be layered, in a global lineup of shades designed for all.
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face.
For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r—because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow—it’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photoready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities.
This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.
Fenty Beauty by Rihanna is available at Sephora Middle East stores, and at, www.sephora.ae / FentyBeauty.com