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The Benefit Cosmetics Roller Lash is set to shake up your makeup routine.

Let’s face it, mascara can really change the way the face can look and feel. This miracle cosmetic is one that we personally can’t live without and that is why we just had to try out one of the most talked about mascara this year, the Benefit Cosmetics Roller Lash. Inspired by hair rollers and aims to give a wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

According to the makeup brand, Roller Lash not only lifts and super-curls, but the instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

The plastic brush head has a slight curve and is visibly smaller in comparison to the mascara brushes of other Benefit mascaras but the magic of Roller Lash is the very new, very special and very different Hook ‘n’ Roll technique. This brush lifts and curls the lashes as it applies the product with the help of tiny hooks strategically placed to grab the lashes right from the root, give them a gentle tug, and curl them right up towards your eyebrows.

Roller Lash has an ever so slightly thicker consistency than most mascara’s, yet it coats your lashes without clumping – even when you apply a second coat. Although if you are applying a second coat, make sure you allow the first to dry completely as this helps to give more volume to the lashes.

Another great thing about Roller Lash is that it is incredibly easy to remove. Just hold a cotton pad soaked with eye makeup remover for 10 second over the eye and then gently wipe the product away.

Benefits Cosmetics Roller Lash is available now at Sephora Yas Mall for 125 AED.

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