SOUGHA, THE LOCAL BRAND MIXING SOPHISTICATION AND TRADITION

Preserving local artisan traditions and skills is something we highly value.  The Abu Dhabi based initiative; Sougha was launched in 2009, under the patronage of the Khalifa Fund and is one of our personal favorites.  Aimed to revive the traditional Emirati art of weaving, Sougha translates to ‘travellers gift’ in English.

Sougha organizes training sessions for local ladies living in rural areas to share and improve their knowledge about sewing traditional patterns previously used by Bedouins on their tents, carpets, and clothing.  The funds raised from selling these products commercially are then distributed amongst the women making them.

In less than three years, more than a hundred local ladies work for Sougha producing a wide collection of modern crafts, including Ipad covers, handbags, beach bags, notebooks and other accessories.

We love the option of ordering bespoke hand-woven pieces like carpets and wall tapestry.  It is the perfect way to add an Arabesque touch to the décor in your house. Orders can be placed directly with the Sougha office where you can pick items from their large selection.

A special thank you to Leila Ben-Gacem, Senior Manager of Sougha, for all her precious information and warm welcome.

Sougha

Abu Dhabi

Tel: +9712-696 0000

Office : Al Wahda Tower ( 10^th Floor) on 11^th Street, follow Khalifa Fund sign

https://www.sougha.ae/en/Default.aspx

 

 

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