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Believe it or not these are all homegrown concepts made in UAE.

Check out the list of some of our top picks below:

The locally produced caviar

Yasa Caviar

Would you believe that we can purchase local caviar at our doorstep in Abu Dhabi? Indeed, we are serious as Emirates Aqua Tech company has started producing caviar in Abu Dhabi since 2011.

The aqua-culture farm based in Mussafah is recognized as the largest and most-technologically advanced in the world.  If you’d like to give it a try and taste the Premium Siberian caviar and sturgeon meat, just drive to the new Fish Market located at Mushrif Mall and search for the YASA brand. You’ll find at the Abu Dhabi new Fish Market a shop dedicated to this locally produced caviar with a wide variety to purchase for a special occasion.

Among its customers, there are many high end brands, hotels and restaurants in the country such as Etihad Airways, Emirates Palace, Rosewood, Qbara, or Hyatt Capital Gate.



City of Life and From A to B

Ali Mostafa is kind of a pioneer in the UAE film industry. He first directed the movie «  City of Life » in 2011 in the UAE that was awarded at the Dubai Film Festival. After this successful first film, he just opened the Abu Dhabi Film Festival in October 2014 with the road trip film « From A to B ». This second film that was acclaimed during the festival is released in the country on the 1st of January 2015. This comedy is a must watch movie featuring 3 main young adults that turn out to be endearing characters and it’s a pleasure to follow their physical and mental journey during their road trip between Abu Dhabi and Beirut with a route though Saudi Arabia, Jordan and Syria in between.

Greenheart Organic Farms

Greenheart Organic Farm UAE

Given the harsh, dry desert terrain of the UAE, it is hard to imagine that the soil could be fertile and produce local, organic fruits and vegetables.  Greenheart Organics Farms is the pioneer when it comes to desert farming.  They harvest their crop on a daily basis that is then immediately distributed to 20 local businesses in Dubai.  Known for producing rich in nutrient products, Greenheart now proudly produces 120 unusual varieties of vegetables, fruit and herbs that that you are unlikely to see anywhere else across the Gulf.

For further details contact:

©Greenheart Organic Farms


Uncommon Dubai


A storytelling style guidebook about Dubai and its well-worn streets written by its residents.  Part of the global brand of Uncommon, the book is deeply nostaligic engaging, wistful and intimate.  Uncommon Dubai is a celebration of the great city and is just as relevant for residents as it is for tourists. 

 Uncommon Dubai (190 AED) is available at Virgin Megastores around Dubai and Abu Dhabi


Burj Al Arab

Burj Al Arab Dubai

The world’s only seven-star hotel, the Burj Al Arab was one of Dubai’s first landmark buildings.  Resembling a sail ship, this is a celebrity-favorite hotel it is the most luxurious hotel in the UAE.  Do you remember the time when tennis champions Andre Agassi and Roger Federer transformed the helipad for a day as the highest tennis court in the entire world?

Relive that moment with the video below:

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agassi on the top of burj al arabAli Mostafaaqua culture farm in abu dhabiaqua culture farm in the uaebook about dubaiburj al arabburj al arab helipadcavair produced in mussafahcaviar factory in the uaecaviar in mussfahcaviar made in uaeCity of Lifedubai landmarkFrom A to Bgaramond in the uaegreenhearts organic farmsicon in dubaiorganic farms in the uaeroger federer and agassi in dubaiuncommon dubaiyasa caviar

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